How to Get the Best Out of Offline Mailing Campaigns

Getting the most out of your offline mail campaign isn't all about the numbers. It's also about integrating these campaigns with your online marketing strategy. Using both to their best advantage will help you improve your ROI.


The old standby of getting a personal touch with your staff can only improve your company's overall customer experience. You can also make your delivery bikes stand out by painting them. Incorporating your staff into your marketing efforts can also boost your bottom line.

Using a free, value added content piece to capture contact information is a great way to do it. You can also use contests to drum up interest in your business. The best companies make the most of their human resources by allowing them to grow with the company.

Using a custom phone number can be a good way to track your offline marketing efforts. You can even use a service like Ruler Analytics to track your calls, send them to your CRM, and attribute sales to the effort.

The ad, the email list, and the website are the three parts of the puzzle that make up your offline marketing strategy. Using a combination of these tactics can boost your ROI and help you get the most out of your marketing dollar.

The best marketing strategies will combine the best aspects of both online and offline marketing to make a winning campaign. The best way to do this is to be creative.

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